Fashion ecommerce case study · Five-year partnership
Building a ₹10 crore-a-month growth engine
A five-year partnership that took Powerlook from roughly ₹30 lakh a month to ₹10 crore, first by fixing the cost of acquiring a customer and then by removing the speed ceiling on creative.
Results
- 33.3x
- Monthly revenue growth
- 60%
- Lower acquisition cost
- 4x
- Weekly creative output
The challenge
A fast-fashion catalogue of 200+ SKUs across six categories was growing faster than the team could produce and evaluate creative, while acquisition stayed expensive and lead quality inconsistent.
The strategy
Fix the economics of acquiring a customer first, then rebuild creative capacity and fatigue detection so the account could keep learning while campaigns were still live.
How it was executed
- 01
Replaced broad men's-fashion reach with more precise audience and message combinations.
- 02
Ran continuous creative testing, including influencer-led content, to find ideas that felt credible outside campaign photography.
- 03
Raised weekly creative output from 8 to 10 pieces to more than 40.
- 04
Moved fatigue decisions to a 72-hour cycle instead of a slower weekly review.
- 05
Connected landing-page and lifecycle testing so registrations turned into first purchases.
- 06
Ran Meta, Google Shopping, and YouTube as one evergreen acquisition operation.
Related services
Services that supported the outcome.
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