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Ecommerce case study · Paid media engagement

Scaling sustainable ecommerce with stronger ROAS

Digimaze helped the brand improve media efficiency, reduce acquisition cost, and grow revenue through paid media and funnel optimization.

Case study artwork for Lilly and Sid

Results

4.7x
ROAS
5x
Revenue increase
30%
CAC decrease

The challenge

The brand needed profitable ecommerce growth while keeping acquisition costs controlled.

The strategy

Digimaze rebuilt the performance loop around audience testing, creative learning, and clearer reporting.

How it was executed

  1. 01

    Segmented campaigns by intent and product opportunity.

  2. 02

    Tested creative angles around value, trust, and repeat purchase.

  3. 03

    Used reporting to shift budget toward profitable cohorts.

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