Premium footwear case study · 15 months
A zero-to-one build to ₹37 lakh a month in 15 months
With no digital history to learn from, the work was to create reliable customer signal first and scale spend only once that signal repeated.
Results
- ₹37L
- Monthly online revenue
- 8.8x
- Growth from month 3
- 52%
- Prepaid order share
The challenge
Starting from zero creates a different problem from fixing an underperforming account. There was no dependable baseline, and premium footwear is a trust problem disguised as a traffic problem.
The strategy
Build a signal ladder before a scale plan, using hero products to establish demand before budget expanded across the catalogue.
How it was executed
- 01
Established a monthly operating rhythm tied to revenue, CAC, conversion, AOV, and payment mix.
- 02
Organised intent around comfort, occasion, everyday versatility, and individuality instead of broad footwear targeting.
- 03
Used hero products to prove demand before widening budget across the catalogue.
- 04
Made each landing journey answer the specific fit, comfort, or craft concern raised by the ad.
- 05
Turned WhatsApp support into an assisted-conversion route for high-intent customers.
- 06
Admitted new categories into acquisition only after opening product-message pairs repeated.
- 07
Scaled budget against repeatable evidence rather than a single launch spike.
Related services
Services that supported the outcome.
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