Finance case study · Lead generation programme
Improving finance lead quality while reducing CPL
The campaign was redesigned around better qualification, clearer user intent, and paid media efficiency.
Results
- 37%
- Lead quality improvement
- GBP 210
- Previous CPL
- GBP 100
- Improved CPL
The challenge
Lead volume alone was not enough. The campaign needed higher quality prospects and a lower cost per lead.
The strategy
Digimaze tightened the journey from targeting to landing page action so media spend favored qualified users.
How it was executed
- 01
Audited the existing funnel to find where unqualified leads were entering.
- 02
Refined audience and query strategy around higher-intent prospects.
- 03
Rewrote campaign messaging so the offer was clear before the click.
- 04
Improved campaign messaging and landing page continuity.
- 05
Added qualification signals to the form to filter low-intent traffic.
- 06
Measured cost per lead alongside lead quality signals.
- 07
Reallocated budget to the segments producing qualified pipeline.
Related services
Services that supported the outcome.
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