Home and bedding case study · 18-month partnership
A 4.82 ROAS growth system that kept its margins
Customers do not shop for thread counts, they shop for a better night's sleep. Reorganising the account around sleep intent let spend triple while ROAS improved.
Results
- 4.82
- Paid-media ROAS
- 5.4x
- Paid revenue growth
- 30%
- Lower acquisition cost
The challenge
Demand was not the constraint. Broad home and bedding campaigns could generate sales but could not answer which demand deserved more budget when the brand tried to spend more.
The strategy
Move the unit of decision from the campaign to the commercial opportunity underneath it, combining demand, contribution, stock depth, and basket potential.
How it was executed
- 01
Organised acquisition around hot sleepers, comfort seekers, room refreshes, and complete-bed buyers.
- 02
Gave Luxe Sateen and Hotel Percale distinct messages and landing journeys.
- 03
Combined demand, contribution, stock depth, and basket potential in budget decisions.
- 04
Handled product and size-level stock pressure without shutting down a whole collection.
- 05
Used bundles and coordinated product journeys to raise the value of each order.
- 06
Kept retargeting inside the shopper's product context instead of resetting with a generic offer.
Related services
Services that supported the outcome.
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